Toywatch

  • Type — Retail
  • Location — Various – Hong Kong
  • Date — 2007
  • Design Brief — Launching of a new Italian brand which was fun, young and fashionable

Toy for Kidult

Charmonde Watches established by the famous Christie Woo had been appointed as distributor for Toywatch in Asia.  After our collaboration on one of their Philip Stein shop, client gave us free reign on the project, we needed to design the shops and display systems for outlets at LCX, SOGO and Delay No Malll, target customers were students, young business executives and fashionistas.  After completion of the local shops, we worked on the Venetian hotel’s shop in Macau the coming year.

Our design was approved by the Italian headquarters and later adapted for all worldwide Toywatch shops.