Philosophy Skincare

  • Type — Retail
  • Location — New Town Plaza, Sogo – Hong Kong
  • Date — 2004
  • Design Brief — Launching of a popular skincare brand from USA

Beauty Philosophy

Client brought the very popular brand to HK this year and asked us to design their outlets in SOGO and New Town Plaza.

For Sogo, it was a challenge to display the vast range of products, also accomondating storage and service area within 100ft2.  For New Town Plaza, we could have a centre piece to attract customers from different angles.  Both establishments were tough to work with regarding construction.

Later we completed their outlets in Queen’s Plaza and Leighton Centre too.