spa ph+ Tsuen Wan

  • Type — Beauty & Spa
  • Location — City Landmark, Tsuen Wan – Hong Kong
  • Date — 2008
  • Design Brief — 6th instalment of spa ph+, targeting housewives in Tsuen Wan who prefer a down to earth approach
  • Website —

New Economy

The last instalment opened in respond to customers’ demand.

Tsuen Wan had quietly became an area with high spending power, they rival TST and CWB.  But the customers were mature with a no nonsense attitude.  They demand service and products that really worth their money they are immune to sales jargons and impulse buying but they are loyal customers if you could win them over with professionalism.

This spa had minimal decoration compare to the previous instalments, with a clinical touch creating a sense of trust and seriousness.  This spa also marked a very enjoyable and successful launch of a spa group, we appreciated very much client’s trust and letting us to have such freedom in design & execution.