Lok Yuen Beef Ball Noodle Chain

  • Type — Food & Beverage
  • Location — Mongkok – Hong Kong
  • Date — 2008
  • Design Brief — A total revamp for this Chiu Chow noodle chain established in 1960’s

The Young Revolution

The son took over the family business after his graduation from UK, he had all these new ideas for this traditional noodle chain and he hoped we could work together with him to convince all the old staff and most importantly, his very traditional father.

We worked very closely with the client and also tending to the father’s every enquiry and objection.  In the end a balance was achieved with a totally new image including interior and branding but incorporating the already established day to day management with young servers leaded by the old.  After renovation of the main shop, other branches shortly followed suit.