• Type — Retail
  • Location — TST – Hong Kong
  • Date — 2000
  • Design Brief — French lingerie opening in HK

Fashion in a Hurry

A young French brand designing lingerie for young women, launching their first shop in HK.  We tried to differentiate it from the popular Japanese and American brands in the same mall.  We accentuated its European origins with dramatic lighting and luxurious colours.  Just enough glamour to tauntalise the ladies.